On The Road is an expert Shopify agency, creating frontend and backend systems that allow businesses to scale. I worked with them to create a bold and eye-catching design that stands out from the crowd, as well as a cohesive look and feel across their primary brand and sub-branded app The List (a wholesale portal).

For this rebrand, they wanted me to incorporate the blue from their previous brand’s look and feel. I also analysed the colours being used by other Shopify apps to make sure whatever I designed would be unique. I created a punchy colour palette that balanced the cobalt blue of his old branding, with a bright and fresh tangerine shade.

For the logo and icon design, I used a minimal and graphic style to create bold icons that were visually eye-catching (even when shrunk down). I then rolled these designs out across different assets including website graphics and templates.